Laila ijeoma is a Nigerian blogger who left banking job for full time blogging. In a recent interview with Vanguard Laila talks about how she quit banking, which she did for 10 years, for full-time blogging.
Enjoy the excerpts below.
In the Nigerian blogosphere, Laila Ijeoma commands a lot of respect, not just because she owns LailasBlog.com; an entertainment website that reports trending Nigerian news read by millions monthly.
On June 30, 2016, Laila took a bold step of abandoning her over N5million per annum bank job to become a full time entertainment blogger; risking everything to take a gamble on her passion.
She traded her lucrative job to pursue what was still at that time, just a hobby she was passionate about, but today, the decision has become one of her best turning points.
In a chat with Vanguard Saturday Woman, she says she has no regrets a year after taking this huge leap of faith as she now has all the time to focus on her family and continue to grow her blog even bigger.
- Why did you dump your bank job for fulltime blogging?
I started blogging as a joke in 2012; I wasn’t looking for money because I was already gainfully employed at that time. All I wanted was an outlet to share my life with Nigerians, inspire them with my stories. So I started a Facebook group called, ‘True love for my man’- that should be around 2010. That was the first social media account I used to gather people together and we chatted about love and heartbreak.
My big dream had always been to have a top Nigerian talk show, so I later started a show on radio. I eventually had to put it on hold because it was so demanding. Being married, a mum to 3 boys, working at the bank, there was a lot to do in just 24 hours every day and the whole schedule nearly ‘killed’ me, so I had to drop the radio show.
Along the line, I discovered blogging through a colleague at the bank where I worked; he owned a blog, after he introduced me to it that fateful day, I got hooked. I realized I could reach out to people through it with much less stress compared to a radio show. I told him I would love to have mine and he helped me set it up. I didn’t even take it serious then.
But as I kept on sharing stories, and I read comments from my audience, I knew this was what I was born to do. I have always been a science student in school, I knew nothing about blogging, and I had zero celebrity friends, zero celebrity sources for my stories but I didn’t let that stop me.
2. How difficult was it juggling being a banker, blogger, wife and mother of three boys?
It was a crazy, hectic schedule! On a daily basis, I wake up 4am; go to bed sometimes 12 midnight. And the next day, I still have to go to work. No excuses. I was able to run my life like that for four years because I was purely fuelled by passion. I just love blogging, there’s this irreplaceable, beautiful joy it brings me. As with every new venture, the beginning is usually slow.
3. How long did it take for your traffic to skyrocket?
It took about 6 months after I made the first post on my blog for my traffic to start skyrocketing.
4. Did the traffic immediately translate to money for you?
No it didn’t. My traffic didn’t translate to so much money till 2014. That was the year this particular company contacted me and ran an advert with me that lasted for a full year and changed my life.
5. Would you say blogging is lucrative in Nigeria?
As long as you are a passionate blogger, as long as you are in blogging because you enjoy what you are doing, as long as your blog, its concept, its contents are original, not a rip off of another blogger’s website; blogging is the best thing that can ever happen to you.
The rewards will blow your mind! It’s already an open secret that blogging can make you a billionaire. You get lots of free stuff from brands too. People just call you up. They want to advertise on your website and they are handing out their products and services to you for free so you can review them and share with your readers.