— Taylor Swift puts all her music back on streaming, continues to be a PR genius
— Katy Perry and Taylor Swift’s “Bad Blood” are running deep.
— Fans found the timing of Swift’s return interesting. Her rival Katy Perry released her new album, “Witness,” on the same day.
Celebrity beef between these two super star Katy Perry and Taylor Swift is running really deep. The pair have had “Bad Blood” for years. In fact, fans have long believed Swift wrote the song about Perry.
— Taylor Nation (@taylornation13) June 8, 2017
Perry has spoken out about the tension with her former friend.
“There’s a situation,” Perry told “Late Late Show” host James Corden last month while appearing with him on “Carpool Karaoke.” “Honestly, it’s really like she started it, and it’s time for her to finish it.”
Some fans found the timing of Swift’s return interesting. Her rival Katy Perry released her new album, “Witness,” on the same day.
Taylor Swift walking to Spotify headquarters to tell them to upload every album of hers so she can end Katy Perry’s career pic.twitter.com/aPrI8sqSij
— Enrique Figs (@EnriqueFigs) June 9, 2017
taylor swift putting her music back on spotify because katy perry is releasing her album tonight is the level of petty i aspire to be
— t.s. is the loml (@jasmynexvi) June 9, 2017
As of 12:01 am Eastern, June 9, 2017, you can now stream every Taylor Swift song on all the major streaming services — even Spotify.
As a PR move, this is masterful.
Famously, Swift and Spotify have some bad blood. (Like all pop-culture writers, I am contractually obligated to make that pun in every Taylor Swift article I write; it’s done now and we can all move on.) In 2014, Swift removed her entire back catalog from Spotify’s archives, citing Spotify’s low royalties and refusal to make certain songs more expensive to access than others. “I think that people should feel that there is a value to what musicians have created, and that’s that,” Swift told Time in 2014.